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The Brief
[/vc_column_text][wgl_spacing spacer_size= »21″][vc_column_text]Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.[/vc_column_text][wgl_spacing spacer_size= »16px »][vc_column_text]We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size= »40″][/vc_column][/vc_row][vc_row][vc_column width= »1/3″][wgl_info_box ib_layout= »left » icon_type= »font » icon_font_type= »type_flaticon » icon_flaticon= »flaticon-zoom-in » icon_color_idle= »#ffffff » icon_color_hover= »#ffffff » icon_bg_type= »gradient » icon_color= »#ffffff » ib_title= »SEO Content Strategy » ib_content= »We build a thorough content strategy for your organization that touches upon high-level messaging. » custom_icon_size= »25″ custom_icon_bg_color= »true » custom_icon_color= »true » custom_icon_bg_width= »50″ custom_icon_bg_height= »50″ custom_icon_side_offset= »25″][wgl_spacing spacer_size= »32″][/vc_column][vc_column width= »1/3″][wgl_info_box ib_layout= »left » icon_type= »font » icon_font_type= »type_flaticon » icon_flaticon= »flaticon-skills » icon_color_idle= »#ffffff » icon_color_hover= »#ffffff » icon_bg_type= »gradient » icon_bg_gradient_start= »#5ad0ff » icon_bg_gradient_end= »#3224e9″ icon_bg_gradient_start_hover= »#3224e9″ icon_bg_gradient_end_hover= »#5ad0ff » icon_color= »#ffffff » ib_title= »B2B SEO » ib_content= »We help improve B2B companies engage buyers throughout the buyers’ journey using SEO. » custom_icon_size= »25″ custom_icon_color= »true » custom_icon_bg_color= »true » custom_icon_bg_width= »50″ custom_icon_bg_height= »50″ custom_icon_side_offset= »25″][wgl_spacing spacer_size= »32″][/vc_column][vc_column width= »1/3″][wgl_info_box ib_layout= »left » icon_type= »font » icon_font_type= »type_flaticon » icon_flaticon= »flaticon-gear-3″ icon_color_idle= »#ffffff » icon_color_hover= »#ffffff » icon_bg_type= »gradient » icon_bg_gradient_start= »#8cffed » icon_bg_gradient_end= »#009cff » icon_bg_gradient_start_hover= »#009cff » icon_bg_gradient_end_hover= »#8cffed » icon_color= »#ffffff » ib_title= »SEO Conversion » ib_content= »Conversions can be website sign-ups, increased revenue from transactions, increased purchases. » custom_icon_size= »25″ custom_icon_color= »true » custom_icon_bg_color= »true » custom_icon_bg_width= »50″ custom_icon_bg_height= »50″ custom_icon_side_offset= »25″][wgl_spacing spacer_size= »32″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Our Strategy
[/vc_column_text][wgl_spacing spacer_size= »21″][vc_column_text]In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size= »41″][vc_column_text][/vc_column_text][wgl_spacing spacer_size= »23px »][vc_column_text]Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.[/vc_column_text][/vc_column][/vc_row]There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier